There is a symbiotic relationship between Wholesale and DTC in the sale mix of a winery’s revenue profile. The wholesale channel has changed; managing this channel takes a specific skill set that is foreign for many wineries.
Our consultants first develop a national wholesale footprint map and overlay it with a “market by market profitability” template. Successful existing practices are paired with new tactics developed by leading industry experts, all of which are tied back to our proprietary financial model for a ROI review
Bacchus focuses on:
- Modeling wholesale channel profitability net of D/As, SPAs and other sales expense for each distributor/market.
- Creating the “Sales Process” for the Wholesale Channel, which includes reviewing distributor performance.
- Creating the “Top 500 Retailers and Restaurants” list which drives the Direct to Trade Communications Plan.